Safe Sleep Seat Survey by Lisa Walford | May 14, 2015 1. What’s your first reaction to this new product idea? Very Positive Somewhat Positive Neutral Somewhat Negative Very Negative 2. How well, if at all, does the word ‘Innovative’ describe this new product? Extremely Well Very Well Moderately Well Slightly Well Not at all Well 3. How well, if at all, does this product satisfy your safety needs and requirements? Very Satisfied Satisfied Neutral Dissatisfied Very Dissatisfied 4. How often, if ever, do you currently use other, similar products? Extremely Often Very Often Moderately Often Slightly Often Not at all Often 5. If this product were available today, how likely would you be to buy this product? Extremely Likely Very Likely Moderately Likely Slightly Likely Not at all Likely 6. How likely is it that you would recommend our new product to a friend or colleague? Extremely Likely Very Likely Moderately Likely Slightly Likely Not at all Likely 7. When you think about this new product, do you think of it as something people NEED or something people will WANT? Need Want Both equally 8. When you are considering new products in this area, what is the most important thing that you generally consider? Price Brand Innovation Quality Value Other 9. In your own words, what are the things that you most like about this new product? 10. In your own words, what are the things that you would most like to improve in this new product?